The Complete Digital Copywriting Master Class Bundle

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11 Courses & 15 Hours
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What's Included

The Business Writing Course
  • Certification included
  • Experience level required: Beginner
  • Access 29 lectures & 4 hours of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

29 Lessons (4h)

  • Your First Program
  • Section 1: Introduction
    Lesson 1: Avoid the bureaucratic style11:19
    Lesson 2: Six qualities of good business writing10:25
    Lesson 3: Adopt the "you-centered" business style10:44
    Lesson 4: Watch your tone9:57
    Lesson 5: Four types of sentences4:52
  • Section 2: Organize your thoughts
    Lesson 1: How to plan a writing project6:01
    Lesson 2: Start with your reader10:14
    Lesson 3: Know your goal7:50
    Lesson 4: Write your outline12:59
    Lesson 5: Structure your message11:07
    Lesson 6: Choose the right style8:07
    Lesson 7: Consider your tone and persona9:25
  • Section 3: Write your draft
    Lesson 1: Get to the point10:17
    Lesson 2: Write simple sentences7:23
    Lesson 3: Write with paragraphs7:09
    Lesson 4: Use simple words9:08
    Lesson 5: Use strong verbs8:51
    Lesson 6: Keep related words together7:13
    Lesson 7: Be specific rather than general9:16
    Lesson 8: Be concrete rather than abstract9:46
    Lesson 9: Be definite rather than ambiguous12:12
    Lesson 10: Use the active voice8:03
  • Section 4: Edit your draft
    Lesson 1: Omit needless words8:32
    Lesson 2: Use parallel structure2:58
    Lesson 3: Avoid common grammatical mistakes8:32
    Lesson 4: Avoid common mistakes when crafting sentences9:27
    Lesson 5: Avoid mistakes with commas and apostrophes6:34
    Lesson 6: Six categories of words to eliminate7:18
    Lesson 7: Editing checklist7:22

The Business Writing Course

Alan Sharpe

Alan Sharpe is a 30-year veteran copywriter who has been teaching people how to write persuasively since 1989. Through his conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in his many books, Alan has helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

He taught himself the craft of advertising copywriting and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. He sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media.


Effective and clear writing is essential in any position, especially if you want to get considered for promotion. If you want to get hired, get promoted, or simply improve poor writing, this is the course for you. In this course, 30-year veteran content writer Alan Sharpe will teach you everything he's learned about effective business writing during his last three decades as a writer, editor, and proofreader. Along with basic learning tips, he will show you the most common mistakes that business people make in their writing and how to avoid these blunders.

  • Access 29 lectures & 4 hours of content 24/7
  • Understand the world of business writing
  • Learn the first & essential step in business writing: organizing your thoughts
  • Start writing your first draft
  • Learn to proofread & edit your draft


Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner


  • Internet access required


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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